Era Silk, which is M-real's 50% recycled coated paper ingredient, has successfully launched on the market, and it has become its flagship product. Therefore, for the confidence in recycled paper, M-real stated that it will start production of uncoated paper Era Print in the evening in Sittingbourne. In June, M-real continued to invest in Era Silk, and it is expected that the return on investment will be close to 10 times in one year.
A printer stated that their users were attracted to the environmental performance of Era Silk products and intended to replace all of their prints with Era Silk.
According to M-real, Era Silk is made from waste materials from the United Kingdom, and most of the products are produced within 100 miles of the Kent Sittingbourne manufacturing plant.
Jarmo Salonen, M-real Commercial Printing Manager, said: "We are delighted with the success of EraSilk and intend to consolidate this success by increasing production."
The success of Era Silk products also shows that M-real's investment strategy of 25 million Euros in the past 5 years is correct, which also prompted it to continue to increase investment in order to obtain papers with higher environmental performance and better product quality. .
In 2005, a similar success story had also occurred at the M-real Thames River factory. Given such a good market prospect, the Sittingbourne plant is expected to invest 651,000 Euros per year.
M-real will also implement targeted development plans for paper mills in the future.
Source: China Printing Materials Business
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